Olive Oil Guide

  • The Truth About Filtering: Why Clarity Equals Quality

    The Truth About Filtering: Why Clarity Equals Quality

    Unfiltered olive oil looks bold and beautiful, but does it really deliver more flavor or nutrition? In this post, we unpack the myths, explain why Masseria is filtered, and share how our limited Novello release offers the best of both worlds — flavor-forward and fresh.

  • Freshness: The Secret Ingredient in Exceptional Olive Oil

    Freshness: The Secret Ingredient in Exceptional Olive Oil

    Unlike wine, olive oil doesn't improve with age. Discover how our filtered, small-batch approach preserves peak freshness, vibrant flavor, and powerful health benefits from grove to table.

  • Why Organic Olive Oil Matters

    Why Organic Olive Oil Matters

    Certified organic olive oil represents less than 2% of global production. Discover why this rare treasure delivers superior flavor, enhanced health benefits, and promotes environmental sustainability.

  • Volcanic Roots: How Mount Etna Shapes the Taste of Masseria

    Volcanic Roots: How Mount Etna Shapes the Taste of Masseria

    What does it mean to grow olives on the side of an active volcano? At Masseria, Mount Etna isn’t just a scenic backdrop — it’s the very source of our olive oil’s bold flavor and mineral richness. Step into harvest season with us and discover how volcanic soil shapes every drop.

  • How Masseria's Process Ensures Freshness and Quality

    How Masseria's Process Ensures Freshness and Quality

    Masseria takes olive oil freshness to the next level by bottling in small batches throughout the year, ensuring that each tin is packed with vibrant flavors and essential nutrients. Our advanced storage techniques protect the oil from oxidation and preserve its rich aroma.

  • Monocultivar - Unlocking Superior Flavor & Health Benefits

    Monocultivar - Unlocking Superior Flavor & Health Benefits

    Discover the unique advantages of choosing monocultivar olive oil, where a single olive variety delivers unparalleled flavor and health benefits. Learn why discerning food lovers and health-conscious consumers are turning to monocultivar olive oils as the gold standard for quality and purity.